Thousands of AI-driven videos, known as deepfakes, have flooded the internet in recent months featuring phony versions of Musk deceiving scores of would-be investors. AI-powered deepfakes are expected to contribute to billions of dollars in fraud losses each year, according to estimates from Deloitte. The videos cost just a few dollars to produce and can be made in minutes. They are promoted on social media, including in paid ads on Facebook, magnifying their reach.
How ‘Deepfake Musk’ became internet’s biggest scammer
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