How ‘Deepfake Musk’ became internet’s biggest scammer



Thousands of AI-driven videos, known as deepfakes, have flooded the internet in recent months featuring phony versions of Musk deceiving scores of would-be investors. AI-powered deepfakes are expected to contribute to billions of dollars in fraud losses each year, according to estimates from Deloitte. The videos cost just a few dollars to produce and can be made in minutes. They are promoted on social media, including in paid ads on Facebook, magnifying their reach.

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